What you should and should not outsource in SEO?

I see a great deal number of posts and blogs even in seomoz.. dont know how those get through.. like.. http://moz.com/ugc/outsource-link-building-like-a-small-seo-company for example.. 

Clearly as you go below in the thread.. you see people are a little against it, the “outsourcers” and the “outsourcees” or SEO “enthusiasts”.. if we can call them that. 

What is fundamentally wrong with this, one may ask?  There are a few problems associated with being too much of a link builder “outsourcer.” The first being,  that you are thinking of savings and you miss the big point which is Link building is earned these days, you just cannot simply build them anymore.. you are wasting money and time. 

The rule is simple, you outsource when you need expertise and when you need the extra boost of experienced professionals who genuinely care about your customers. You do not outsource  when ( as the blog link above says) you need man power for $2/hr.. This is just ridiculous. Its like going back to 2005 all over again.. 

You look for Seo outsourcing companies, see their entire repertoire, check price costs and benefits, decide who to work with and hopefully you are not biased about outsourcing to countries like Philippines, there is so much that you do not know if you do decide to just work with US and UK companies.

SEO is about time and investment, the time when you decide to outsource is when you know you need both but cannot afford it at a US or UK SEO SEO-premium level.  That is when you look for good outsourcing companies for SEO or even web designs etc.. You cannot simply just say lets outsource cos its cheaper or lets just outsource link building .. SEO is an “in its entirety” kind of commitment.. Spend some time, research, talk to providers, talk to their SEO clients.. match them, compare them but you do not think that you are going to get a sub standard service.. just because you are now trying SEO from another country like the Philippines. 

That kind of thinking is unfortunate because you would be limiting whats out there.. For a fact I know, some of the most successful SEO companies based in the US and UK are using professionals like us, they are “re-selling” anyways.. and you would not know that.

Its the way this business works, you have to use your mind a little more, be patient and research. 

SO if you decide to outsource, make sure it`s “the whole enchilada”, there is no shortcut anymore. IN SEO everything is involved; from Content, Strategic On Page expansion, Off page expansions, referral traffic, layout, conversion and a lot more.. You will just not get the result with just a Link Building Strategy, there is none available at the moment, .. but don`t take my word for it.. try this link first .. http://www.mattcutts.com/blog/