I recently read “InBound Marketing” by Dharmesh Shah and Brain Halligan. These guys are the founders of HubSpot. If you have used twitter grader or website grader, you will know what I am talking about.
The book starts off really well and I particularly liked how they classified good content. They used Seth Godin`s term “remarkable” content which means content that is worthy of someones “remarks“. This I thought was an amazing and alternate way than to just keep saying “Good Content” or “Original Content”. And as you keep thinking of it, it hits the nail squarely on the head about what is the best kind of content writing for SEO.
Most people when starting websites or starting SEO on their websites just start using too much of their competitors ideas and eventually this “remarkable” content concept gets set aside.
Writing original content is the only real basic thing that will get you your SEO results, it is the only guarantee that will get you the conversion points you want and it will make you come out as a thought leader. Read more about why be a thought leader?
Original remarkable content gets shared, it gets appreciated and it makes you come out on top. Just like in the gold rush era, sometimes internet marketing and Seo can be about following others trails and taking a lot of chances because the rewards can be amazing. The tendency is there to just start doing something. But fortunately, unlike the gold rush era, Seo isn`t about actually finding the Gold in Google, the gold is actually already in your website, in your linking ideas, your remarkable content and your care for communication and networking. With these in place, Google will follow you.