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Monthly Archives: October 2013

What you should and should not outsource in SEO?

I see a great deal number of posts and blogs even in seomoz.. dont know how those get through.. like.. http://moz.com/ugc/outsource-link-building-like-a-small-seo-company for example.. 

Clearly as you go below in the thread.. you see people are a little against it, the “outsourcers” and the “outsourcees” or SEO “enthusiasts”.. if we can call them that. 

What is fundamentally wrong with this, one may ask?  There are a few problems associated with being too much of a link builder “outsourcer.” The first being,  that you are thinking of savings and you miss the big point which is Link building is earned these days, you just cannot simply build them anymore.. you are wasting money and time. 

The rule is simple, you outsource when you need expertise and when you need the extra boost of experienced professionals who genuinely care about your customers. You do not outsource  when ( as the blog link above says) you need man power for $2/hr.. This is just ridiculous. Its like going back to 2005 all over again.. 

You look for Seo outsourcing companies, see their entire repertoire, check price costs and benefits, decide who to work with and hopefully you are not biased about outsourcing to countries like Philippines, there is so much that you do not know if you do decide to just work with US and UK companies.

SEO is about time and investment, the time when you decide to outsource is when you know you need both but cannot afford it at a US or UK SEO SEO-premium level.  That is when you look for good outsourcing companies for SEO or even web designs etc.. You cannot simply just say lets outsource cos its cheaper or lets just outsource link building .. SEO is an “in its entirety” kind of commitment.. Spend some time, research, talk to providers, talk to their SEO clients.. match them, compare them but you do not think that you are going to get a sub standard service.. just because you are now trying SEO from another country like the Philippines. 

That kind of thinking is unfortunate because you would be limiting whats out there.. For a fact I know, some of the most successful SEO companies based in the US and UK are using professionals like us, they are “re-selling” anyways.. and you would not know that.

Its the way this business works, you have to use your mind a little more, be patient and research. 

SO if you decide to outsource, make sure it`s “the whole enchilada”, there is no shortcut anymore. IN SEO everything is involved; from Content, Strategic On Page expansion, Off page expansions, referral traffic, layout, conversion and a lot more.. You will just not get the result with just a Link Building Strategy, there is none available at the moment, .. but don`t take my word for it.. try this link first .. http://www.mattcutts.com/blog/

 

 

SEO vs Internet Advertising!

SEO is a form of internet advertising but not Internet Adverting!

Internet Advertising are those pointless banners,  useless pop up ads and all the other things we don’t like about the internet. On the contrary, SEO is about having your website come up to a visible level as a search result for a query.

If you are looking for Internet Advertising, you are looking at your advertising Budget at a 100% focus. Its like saying I have $x and what can I get with $x in terms of impressions and visits.  Its a faster, half-strategic plan and as usual is half in results.  The forte here is to pay more and reach more so that x% of people will interact.. The following places are where people do Internet Advertising.

1. Google and YouTube Ads

2. Social Media Ads

3. Email provider Ads

4. Newsletters

5. Banner ads

As you look into this list, you probably acknowledge that these ads are almost useless and we usually skip them always. Ever wonder now why YouTube has a big “SKIP AD”  on every ad video..

On the other Hand, SEO and Internet marketing is much nobler and much more strategic. Here what you invest is time.. not money– there is a cost but its not anything close to Internet Advertising.

In Internet marketing and in particular SEO is about making search vs result relationships.  How you or your webpage can be endorsed by Google as a better result page. Multiply this by a 50 or 100 pages targeting 100 Kws and you understand how this really works. Not only is it “non-obtrusive” — you may realize that there is no “skip this”.. in a result page..  the people actually need and want this information..

SO that`s the biggest difference.. One is obtrusive, temporary and based on money spend-ability and the other is permanent, accepted and built on time, patience and information.