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The Truth Behind Semantic Search: Are You Ready to Compete with Google?

Over the past months SEO keep changing, but one thing has remained for certain. SEO still rely on keywords – from Meta tags, URL structure, content and links (both for on page and off-page).

With Google’s different algorithm updates such as Panda, Venice, Penguin, Search Pus Your World and others. Keyword remains the same. But with the Google Semantic Search Technology update, Amit Singhal a Google Search executive mentioned that the human element will be added in to the game.

  • Exactly what is Semantic Search?

Google basically gives a result based on an AI that recognizes what the searcher’s intention and not going through the actual keywords like a dictionary. With this semantic search, Google will actually look at the relationship of each word, how can they work as one and then try to understand what your keywords mean.

But this is not new. Since 2008, a lot of search engines are trying to get a search results that is focused on natural language and not only in keywords. The reason we’re taking notice of it now is because is Google is trying to make a Siri of its own, that will be available on Android this year.

  • Google’s Inside Search

All the accumulated information of the semantic search will be stored in Google’s Knowledge Graph. This is meant to give users possible answers for each query that they’re searching for.  The Knowledge Graph’s goal is to deliver more related information about a certain question and not just listings of different websites with the possible answer.

  • How Will it Affect SEO?

To be placed well in a semantic search, just putting keywords in their respective places is not going to work anymore. Figuring out each keywords meaning and creating content out of it is the best way to go.

When user type in their query (using their shortened version of their specific question). Semantic search will then have to focus on what the user really means when trying to search for that keyword or key phrase.

Example: Manhattan. What could user mean when they search “Manhattan?”

What is Manhattan?

Where is Manhattan located?

How to get to Manhattan?

Best places in Manhattan

The odds are endless. In the world of semantic search, your content should aim in answering the questions people have relating to that specific keyword. Focus on the on how you can answer people’s questions in every sentence you write. Pay attention to natural language and not the keywords.

The Knowledge Graph will be answering your questions from now on, unlike before when Google gives a huge list of website that will then provides you with the right answer. This is where the competition gets harder, not only will you have to compete for rankings against other companies who are targeting the same keyword as yours, but now you will also compete with Google itself.