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What is Search Engine Optimization?

When we use the internet, it is very hard to think of not using search engines like Google, Yahoo, or Bing. Containing millions if not billions of webpages, it would be impossible to browse through all of them.

Search engines are programs that manage the indexing and categorizing of all webpages, images, videos, and even specific map locations around the world. Simply put, a user just needs to type in a keyword or phrase for search engines to display a list of search results quickly.

Most of the time, people use the internet to look for something to buy, read, watch, or just to be informed. This is why search engines are very important tools in a vast collection of information such as the internet. Search engines produce a list of results called Search Engine Results Page or SERP based on the keyword or phrase users typed. Naturally, people tend to try clicking the very first or the earliest search result item or link. These are called high-ranking links or websites. Therefore, if your website has a high rank on SERPs, it would naturally have a high hit rate or number of visitors. If your business relies on your website’s ability to attract customers, then search engine optimization would certainly help.

Search Engine Optimization refers to the process of improving website visibility or rank in SERPs. It may involve HTML and content editing or modification to increase the relevance of the website among possible keywords that relates to the nature of the business it represents. Another tactic would be to increase the number of backlinks or inbound links to promote a site. The more websites that refer to your own site, the higher the rank it will get in the SERPs. Usually, SEO is incorporated into website development and design to effectively implement these tactics.

Since 1990, webmasters began optimizing websites for search engines. It was still simple back then. The URL or address of the site is submitted for search engines to send a program that analyses the whole site to look for keywords and links. These programs are called “spiders” because they “crawl” webpages in the World Wide Web. From that moment on, site owners realize the value of having a high-ranking website – a lot of internet traffic.

Unfortunately, this knowledge also created an opportunity for abuse. Webmasters began stuffing keywords even unrelated to the website to ensure visibility in SERPs. To avoid this, search engines like Google modified their algorithm to counter-act these “black-hat” tactics. Since search engines penalize websites using “black-hat” tactics by removing them from SERPs, SEOs avoid these and follow approved guidelines.

That is why it is highly recommended to employ the services of dedicated web developers who specialize in SEO to make sure your website gets the best result in any given day.


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