Some may think that SEO is simple process that having their keywords incorporated in their websites meta tags, meta title and description; that they can sit back and wait for the traffic to come in.
The web should now be considered as a dynamic place that keeps on changing constantly. Keeping your website on in its top performance level should be a top priority.
Here are some things that need to be evaluated on a continuous basis:
Have you checked your keywords lately, if they are ranking or not? Are those the right keywords? Which pages are they ranking for? And what can you do to improve those rankings?
Which of your keywords are giving your site conversion? What are the searches that bring in the most traffic for your website? Which of your content are being read a lot?
Search engines like Google always…
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