DIY SEO 10 ways to get you going…
1. Install Google Analytics and Google web master tools
Gmail account allows you to install these two tools. Instructions are given on these tools for fast connection with your website
2. Google Adword Tool
This tool allows you to research for what keywords you should target.
Write meaningful content for your users which also further fortify your keywords. (Keep in mind to not overuse the keywords).
4. Internal Links
The content you write should have some link/s pointing to important pages on your website.
5. Build Popularity
Participate in other websites that have the same passion as your own website. You can cite links pointing to your website. (Remember to only link relevant pages).
6. Download SEO Quake toolbar in your browser
This free toolbar allows you to keep track of few things such as page rank and index pages.
7. Revisit Google Analytics
To check your performance, keep visiting Google Analytics and make revisions.
Go to the search engine and see if you started ranking for your keywords.
Use competitors to your benefit. Knowing how competitors got first page rankings allows you to make better strategies.
W3C.COM and books like SEO Secrets by Danny Dover are great ways to start learning more.