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SEO : Build Content, Links or Do Social Media?

Do I focus on more Content, Links or  Social Media?

TO understand this, we may first have to approach the question – Are there any real guarantees in SEO?

Undergoing any SEO comes with numerous questions.  And do these questions have any grounds for any real guarantee

Questions from SEO clients :

When will I be in Page 1 and Rank 1?

How much money will I make?

How many leads and calls will I get?

 

According to Google Guidelines, there cannot be any guarantees in SEO. Because a guarantee in SEO means that a methodology works most – more than anything, that is a huge pivotal contradiction for Google.

The only Google Guarantee for SEO is this: Is your content the “most captivating” that it need to be on Page 1 rank 1 for Google users to Find?

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So then starts the forum battles of SEOs, Social media and Content experts! The forum war goes this way..

SEO expert John – “Content itself wont rank.. you need high quality links”

Social Media Andrew – “If the content is good and it goes viral, you will gain organic links” – “Links itself is useless”

Content writer Jack – “If people pick up my amazing content, it will go viral in Social media and it will do well in SEO”..

 

Then John, Jack and Andrew produce statistics and then they cite websites or blogs like http://www.MOZ.com, searchengineland.com , http://www.socialmediaexamier.com, some will go back to basic like http://www.bruceclay.com and even http://www.w3c.com. It looks like a full-fledged religion/science war about the chicken and the egg.

 

The actual truth is that all are right but what is left out on the equation are circumstances and priorities for the SEO / Internet marketing campaign.. like..

 

1. Is the campaign for organic non-branded keywords?

2. How much competition exists for the keywords?

3. What is the quality and distribution scale of the competitor content?

4. What are the competitor`s link building vantage point? DO they have a loyal and steady network of people who link to their content easily?

 

So, the only reasonable answer to what rules.. content, links or Social media is that you have to do the homework first and then judge what works for each campaign.  

But YES! – you need content more than links as links are a result of the content and not vice versa. 

What you should and should not outsource in SEO?

I see a great deal number of posts and blogs even in seomoz.. dont know how those get through.. like.. http://moz.com/ugc/outsource-link-building-like-a-small-seo-company for example.. 

Clearly as you go below in the thread.. you see people are a little against it, the “outsourcers” and the “outsourcees” or SEO “enthusiasts”.. if we can call them that. 

What is fundamentally wrong with this, one may ask?  There are a few problems associated with being too much of a link builder “outsourcer.” The first being,  that you are thinking of savings and you miss the big point which is Link building is earned these days, you just cannot simply build them anymore.. you are wasting money and time. 

The rule is simple, you outsource when you need expertise and when you need the extra boost of experienced professionals who genuinely care about your customers. You do not outsource  when ( as the blog link above says) you need man power for $2/hr.. This is just ridiculous. Its like going back to 2005 all over again.. 

You look for Seo outsourcing companies, see their entire repertoire, check price costs and benefits, decide who to work with and hopefully you are not biased about outsourcing to countries like Philippines, there is so much that you do not know if you do decide to just work with US and UK companies.

SEO is about time and investment, the time when you decide to outsource is when you know you need both but cannot afford it at a US or UK SEO SEO-premium level.  That is when you look for good outsourcing companies for SEO or even web designs etc.. You cannot simply just say lets outsource cos its cheaper or lets just outsource link building .. SEO is an “in its entirety” kind of commitment.. Spend some time, research, talk to providers, talk to their SEO clients.. match them, compare them but you do not think that you are going to get a sub standard service.. just because you are now trying SEO from another country like the Philippines. 

That kind of thinking is unfortunate because you would be limiting whats out there.. For a fact I know, some of the most successful SEO companies based in the US and UK are using professionals like us, they are “re-selling” anyways.. and you would not know that.

Its the way this business works, you have to use your mind a little more, be patient and research. 

SO if you decide to outsource, make sure it`s “the whole enchilada”, there is no shortcut anymore. IN SEO everything is involved; from Content, Strategic On Page expansion, Off page expansions, referral traffic, layout, conversion and a lot more.. You will just not get the result with just a Link Building Strategy, there is none available at the moment, .. but don`t take my word for it.. try this link first .. http://www.mattcutts.com/blog/

 

 

SEO vs Internet Advertising!

SEO is a form of internet advertising but not Internet Adverting!

Internet Advertising are those pointless banners,  useless pop up ads and all the other things we don’t like about the internet. On the contrary, SEO is about having your website come up to a visible level as a search result for a query.

If you are looking for Internet Advertising, you are looking at your advertising Budget at a 100% focus. Its like saying I have $x and what can I get with $x in terms of impressions and visits.  Its a faster, half-strategic plan and as usual is half in results.  The forte here is to pay more and reach more so that x% of people will interact.. The following places are where people do Internet Advertising.

1. Google and YouTube Ads

2. Social Media Ads

3. Email provider Ads

4. Newsletters

5. Banner ads

As you look into this list, you probably acknowledge that these ads are almost useless and we usually skip them always. Ever wonder now why YouTube has a big “SKIP AD”  on every ad video..

On the other Hand, SEO and Internet marketing is much nobler and much more strategic. Here what you invest is time.. not money– there is a cost but its not anything close to Internet Advertising.

In Internet marketing and in particular SEO is about making search vs result relationships.  How you or your webpage can be endorsed by Google as a better result page. Multiply this by a 50 or 100 pages targeting 100 Kws and you understand how this really works. Not only is it “non-obtrusive” — you may realize that there is no “skip this”.. in a result page..  the people actually need and want this information..

SO that`s the biggest difference.. One is obtrusive, temporary and based on money spend-ability and the other is permanent, accepted and built on time, patience and information.

 

All you need is this One Reason to Outsource Seo!

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Why is seo such an outsourced activity in marketing. To understand this better, continue reading –> When Does Seo End?

This reason is  the actual nature of Google and organic seo itself. To further clarify this, we need to understand organic seo, how much work is needed to be done to get good rankings? We also need to understand that Seo and internet marketing as a whole is an inexact science and trial and error is almost always there whether you are working for rankings, lower bounce rates or building links.

To get at organic seo growth, you need loads of good content and lots of blogosphere and social media sphere participation. You will have to have good links increase the popularity of your webpage/s. All this tried to imply 1 thing, that Google organic growth itself demands time and time demands money.

Seo is an inexact science and you will have to try a few things before you get your perfect marketing mix, this also eats time and money.

If you truly want to dominate and stay on top for your keywords organically, you will have to think about making it run on some very low profile. Outsourcing Seo allows you to do just that.

“Remarkable” Content for SEO

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I recently read “InBound Marketing”  by Dharmesh Shah and Brain Halligan. These guys are the founders of HubSpot. If you have used twitter grader or website grader, you will know what I am talking about.

The book starts off really well and I particularly liked how they classified good content. They used Seth Godin`s term “remarkable” content which means content that is worthy of someones “remarks“. This I thought was an amazing and alternate way than to just keep saying “Good Content” or “Original Content”. And as you keep thinking of it, it hits the nail squarely on the head about what is the best kind of content writing for SEO.

Most people when starting websites or starting SEO on their websites just start using too much of their competitors ideas and eventually this “remarkable” content concept gets set aside.

Writing original content is the only real basic thing that will get you your SEO results, it is the only guarantee that will get you the conversion points you want and it will make you come out as a thought leader. Read more about why be a thought leader?

Original remarkable content gets shared, it gets appreciated and it makes you come out on top. Just like in the gold rush era, sometimes internet marketing and Seo can be about following others trails and taking a lot of chances because the rewards can be amazing. The tendency is there to just start doing something. But fortunately, unlike the gold rush era, Seo isn`t about actually finding the Gold in Google, the gold is actually already in your website, in your linking ideas, your remarkable content and your care for communication and networking. With these in place, Google will follow you.

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Originally posted on BGR:

Apple (AAPL) plans to debut its much rumored smartwatch later this year, according to a new report. Bloomberg on Monday issued a claim that the so-called “iWatch” could pose a larger revenue opportunity than the HDTV Apple has supposedly been working on for years. The report suggests that Apple hopes to launch the device later this year and is considering a variety of functionality such as voice calling, mapping features and the ability to display notifications from the user’s phone on the watch’s display. The report claims Apple’s iWatch will also include pedometer features, and it may even monitor the wearer’s heart rate.

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Getting to #1 in Google with the right attitude

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We all want to be there! We all want the #1 spot and just wanting that could be the biggest mistake because it could trigger you into making some very wrong SEO moves such as : 

Rushing : Seo is an organic task and will need time. Rushing and trying to move faster means compromising content and link quality. Any experienced SEO will tell you that it takes time and strategy all the time. There is no sure formula, the only formula is quality of content and links. 

Wrong Evaluation : Making fast and rash judgement in changing strategy mid-way is also one of the hindrances to SEO. Google Indexing and link building takes time to manifest and there are chances that making premature SEO decisions could have you chasing your own tail. 

Wrong reasons to be #1 : If you want to be #1 to just make money, this is the biggest distraction. Making money comes with a good following. Good following comes with good content and syndication. Put effort instead to change your goal perspective, think of being #1 in content, link and human readership satisfaction. The rest will come by itself. 

So if you truly want to be #1, you have to think a little different. You can only get there by being serving to others. This is where the true secret lies. 

Read Why keep a cool head in SEO? and watch some videos on Google Guidelines. You can also read the rest of this article in more detail at Why chasing Ranking isn’t Good For SEO.

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